These are some very simple best practices for anchor text in your link building campaigns. I share my golden rule for anchor text. If you follow this rule, you will never have to worry about anchor text percentages or which is the right anchor text for your links.

Some of what I say in this video will go against what you may have heard other SEOs preach. I ask that you stick with it until the end. By the end of it, I think you will see we are advocating a lot of the same things, but for different reasons. Frankly, my reasons make way more sense.

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Do internal website links with exact match keyword anchor text hurt a website? These links help our users navigate our website properly. Are too many internal links with the same anchor text likely to result in a ranking downgrade because of Penguin?
Rob, Los Angeles, CA

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Welcome to Episode 2 of The Hoth’s new series, The Learning Hub. These videos will help you better understand SEO and help you become an SEO expert fast. In today’s video, we talk about the best practices for ranking on Google. What is Google look for? What should you avoid? And how to you entice users to find and stay on your page?

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What Is SEO and How Does It Work?

⚠️ UPDATED VIDEO HERE: https://www.youtube.com/watch?v=ZE9M74a-bjA ��

The text that is used as Anchor text needs to be relevant to the page it’s linking to. For example you couldn’t write “Learn more about SEO here” and link to a page about xbox gaming… Google scans this text and it affects your ranking through relevance.
The keywords in anchor text are one of the signals that search engines use to determine and recognise the topic of a page, so it’s important to get these right.

So the aim of the game here is to use descriptive Anchor Text – rather than generic words such as ‘Click Here’ when avoidable, this will be of much better value to your site.

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