Learn how to fix some of the most common warnings about canonicals in Google Search Console and improve the appearance of your site in search results.

Common warnings include:
Submitted URL not selected as canonical
Indexed; consider marking as canonical
Alternate page with proper canonical tag
Duplicate page without canonical tag
Google chose different canonical than user

For a full explaination of each of these issues, and recommendations for resolving them, be sure to also check out our A Beginner’s Guide to Fixing Errors in the New Google Search Console: https://pepperlandmarketing.com/blog/google-search-console-errors/

In this episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Rachel Costello (Technical SEO Consultant, Builtvisible, at the time of recording Technical SEO & Content Manager, DeepCrawl) discuss the most common SEO questions and myths around canonicalization.

Specific timestamped topics discussed in this episode:
Canonicalization is not a topical grouping (0:00)
The most common canonicalization myths (1:29)
Is canonicalization a directive or a signal for Google Search? (2:01)
Should canonicalization be used as a redirect? (3:08)
What are the actual factors for duplication and deduplication? (4:25)
Site’s preference for the canonical URL vs user’s preference (7:33)
Canonicalization vs unique content on pages with a canonical tag (08:59)

Documentation mentioned in this episode:
Learn more about canonicalization → https://goo.gle/2DX7OjI
Canonical URLS: How does Google pick the one? (video) → https://youtu.be/8j_hxBw5B4E

Watch more SEO Mythbusting episodes →
https://goo.gle/SEO-Mythbusting
Subscribe to Google Search Central → https://goo.gle/SearchCentral

There’s a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Read more here: http://mz.cm/38kmOF6

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Learn about STAT ► https://mz.cm/2IiqTzf
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Tools mentioned:

Surfer: https://www.gotchseo.com/recommends/surfer

SEO Testing: https://www.gotchseo.com/recommends/seo-testing

Semrush: https://www.gotchseo.com/recommends/sem-rush

Gotch SEO Academy: https://www.gotchseo.com/apply/

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